Lasts 3x longer. Award-winning formula. Upcycled pink berries.

This shampoo crème is a hybrid between liquid and solid—delivering three times the washes of regular liquid shampoo with its concentrated formula. Made with upcycled pink berries from the fragrance industry to soothe the scalp and strengthen hair. Suitable for all hair types and gentle enough for skin and eyes, it works in both soft and hard water.

Why shampoo crème: The concentrated hybrid format lasts three times longer than liquid shampoo. Unlike shampoo bars where the last slivers often get wasted, you can use every bit of this crème. Once you try it, you'll likely never go back to liquid shampoo.

Why upcycled pink berries: The fragrance industry discards pink berries after extracting essential oils. UpCircle repurposes these berries for their scalp-soothing and hair-strengthening properties. You get effective haircare while reducing waste.

The formula:

Pink Berry Extract: Soothes the scalp and strengthens hair. The upcycled ingredient provides nourishing benefits without additional resource extraction.

Gentle, Concentrated Formula: Exceptionally mild on hair, skin, and eyes despite being three times more concentrated. Works effectively in both soft and hard water.

For all hair types: Works on afro/textured hair, color-treated hair, dry hair, and greasy hair. The carefully curated formula adapts to different hair needs.

Award-winning:

• "Best shampoo for textured/afro hair" - Top Santé Hair Awards 2023
• Top Santé Best Buy
• Described as "a revelation" by The Telegraph
• Featured in Natural Products News, Woman's Own, Black Beauty & Hair, and Your London

How to use: Scoop a small amount (less than you'd use with liquid shampoo—it's concentrated). Lather with water in your hands or directly on wet hair. Massage into scalp and hair. Rinse thoroughly. A little goes a long way.

Refillable: The plastic-free jar is designed to be refilled, reducing waste even further over time.

Packaging: 100% plastic-free—no bottles, caps, or synthetic materials.

The specs:

• 3.38 fl. oz. / 100ml
• Lasts 3x longer than liquid shampoo
• Upcycled pink berry extract
• Concentrated hybrid formula
• Gentle on hair, skin, and eyes
• Suitable for all hair types (including afro/textured)
• Works in soft and hard water
• Refillable
• Vegan and cruelty-free
• 100% plastic-free packaging
• Multi-award winning

Shampoo that lasts three times longer. Upcycled berries from fragrance industry. Zero plastic packaging.